Every now and then a new product enters the market and along comes its package which also has now become an important thing for customers.
Eye-catching packaging design plays a significant role in a buyer’s decision today. Packages are not just containers meant for specifying the product details. They now have additional responsibilities like attracting customers and trigger the purchase behaviour in them. Hence, graphic designers and marketers have to gear up their creativity and level up their product packaging and label design by applying any of the following tips and tricks to enable the packages to speak for themselves. A package of the product is the first impression of the product and hence it must be designed with all the elements that can catch the attention of the customers among thousands of others at the very first sight, which can be easily achieved with the help of custom packaging solutions
As per various surveys, a customer may take around 5-7 seconds to make a purchase decision in stores. On the average supermarket roundup, a customer can be exposed to over 40,000 different products all waiting for attention. There comes the importance of your product’s aesthetics and feel. To help your products to stand out on the shelves, you need to use attention-grabbing colour, an array of convenience features and play to motivational triggers to sell your products more effectively.
Your brand’s personality can be conveyed through colour, fonts, and textures. We make assumptions about a product’s price point before we see a price tag. Once we’ve made those assumptions, we look at the price and decide either “this is a really good value” or “I can’t believe they are charging that much for this.” Your product’s increase in desirability and perceived value can help you charge more for it. No matter how good a product is, poor packaging can keep it away from customers’ viewport.
Brand Storytelling Using Your Package Design
Using visual elements of your brand in your package design is important, but there’s more to it than just that. What your product’s packaging ends up looking like on the shelf can tell consumers a lot about your product.
At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable. Many companies package their products with seals and locks that prevent tampering and further ensure the safety and integrity of the product.
Not only does quality packaging impact consumer opinion but efficient packaging can deliver tangible cost savings. Product damaged in transit remains below 5% in the developed world but in the developing world, damage can be as high as 30%.
Targeting your audience
When designing the visual elements of the packaging, you should take into consideration your target audience. For example, packaging for kid products often uses large, bold typography and a colorful style, while products targeting career-oriented adults may use more elegant typography in a more minimal design.
Conveying an experience
The package design should reflect the experience of your product. For example, an eco-friendly product should probably be packaged using sustainable materials to help build trust in your product. If you’re selling a luxury product, then you should use high-end materials and not cheap packaging. If one of the benefits of your product is convenience, then the package should be easy to use.
Creating an aesthetically pleasing design
Consumers tend to judge books by their covers. When they see that a brand has put effort into creating a visually pleasing package, they will assume that this is reflective of the brand’s effort to create a high-quality product. The real challenge is not only creating a visually pleasing design but one that is unique amongst competing products as well.
Your package design has a huge impact on your brand identity, and vice versa. It should help spread awareness of your brand and promise to deliver on your unique value proposition. It should also target your audience and it should speak to the personality of your brand. Your package design shouldn’t just leave a good first impression, it should leave a lasting impression.
